How We’ll Remove 5 Million lbs of Sugar from the American Diet

Our plan and our progress towards removing 5 million pounds of sugar in 2021.


The best-selling bottled coffee in America has 36g of added sugar per bottle—the American Heart Association recommends no more than 36g of added sugar PER DAY for healthy adult males. That much sugar in one bottle of coffee is energy draining. 

It’s no secret that sugar is bad for you. And the American diet on average has more sugar than in any other country in the world. Sugar contributes to diseases and the obesity epidemic, and, on the day-to-day level, it’s a poor energy source for the body. Consuming foods or beverages with a high sugar content leads to a spike in blood sugar and a brief increase in energy, followed by a sugar crash and energy crash, leading to further energy cravings. We are in a fight against sugar, and we believe we can make a difference, even Super Coffee at a time.


We believe life can be sweet without the sugar. Our secret ingredient? Monk fruit! Monk fruit is our choice of sweetener because it is all-natural, and it is zero-calorie, low-carb, and zero-sugar. It gets its sweetness from antioxidants and it won’t raise blood glucose levels! (Click here to learn more)

Every bottle of Super Coffee purchased means a choice not to purchase a sugary bottled frappe or energy drink. Since the average bottled coffee drink contains 36g of sugar, each purchase of Super Coffee means that much sugar removed! Each purchase is a small win in the larger fight against sugar.

Our Progress

We've removed 4 million pounds of sugar since starting Super Coffee in Jordan DeCicco's dorm room in 2016. We want to beat that number in 2021. Through January we're at 350K pounds removed this year. 

Throughout 2021, we will be keeping track of our progress towards this goal, and sharing out updates quarterly.

We all need as much Positive Energy as we can get this year. After all, if you change your energy, you can change your world.

Join the fight against sugar! With just one case of Super Coffee, you will personally remove 432 GRAMS of sugar from the American diet. Try our Variety Pack to get all four customer favorites:


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