VanillaPurified Water, Whey Protein Concentrate, Cream, Coconut MCT Oil, Monk Fruit, Natural Vanilla Flavor, Natural Flavor, Potassium Phosphate, Gellan Gum.HazelnutPurified Water, Whey Protein Concentrate, Cream, Coconut MCT Oil, Monk Fruit, Natural Maple Flavor, Natural Hazelnut Flavor, Natural Flavor, Potassium Phosphate, Gellan Gum.Original - UnsweetenedPurified Water, Whey Protein Concentrate, Cream, Coconut MCT Oil, Monk Fruit, Natural Flavor, Potassium Phosphate, Gellan Gum.
The rebrand is also timed with the launch of a new three-SKU creamer line, available in Original, Hazelnut, and Vanilla varieties. The creamers are dairy-based and include protein and MCT oil and are packaged in 25.4 oz recyclable cartons. According to DeCicco, the company will focus on both consumer sales in grocery and on-premise accounts. The creamer line will launch in Wegmans and Fresh Thyme stores this month, as well as online at the brand’s website.
As beverages that contain MCT oil continue to appear on the market, DeCicco said he sees Kitu Life’s creamers as a more affordable alternative to premium butter coffee products by brands like Bulletproof, noting that the creamers are priced competitively with many non-functional creamer brands.
“Creamer is our ability to bring that super coffee, or that better-for-you experience to cafes, to offices, to college campuses, and to anywhere where coffee is served on-premise,” DeCicco said. “It’s a much bigger market, there’s far less players, so there is a ton of room for innovation and a ton of room for disruption, and for us we’re taking the same approach that we took to super coffee.”
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