The rebrand is also timed with the launch of a new three-SKU creamer line, available in Original, Hazelnut, and Vanilla varieties. The creamers are dairy-based and include protein and MCT oil and are packaged in 25.4 oz recyclable cartons. According to DeCicco, the company will focus on both consumer sales in grocery and on-premise accounts. The creamer line will launch in Wegmans and Fresh Thyme stores this month, as well as online at the brand’s website.
As beverages that contain MCT oil continue to appear on the market, DeCicco said he sees Kitu Life’s creamers as a more affordable alternative to premium butter coffee products by brands like Bulletproof, noting that the creamers are priced competitively with many non-functional creamer brands.
Our Ingredients: Super Coffee is blended with:
Our Commitment to a Better You:
“Creamer is our ability to bring that super coffee, or that better-for-you experience to cafes, to offices, to college campuses, and to anywhere where coffee is served on-premise,” DeCicco said. “It’s a much bigger market, there’s far less players, so there is a ton of room for innovation and a ton of room for disruption, and for us we’re taking the same approach that we took to super coffee.”
MCTs are healthy fats extracted from coconuts! MCT stands for Medium Chain Triglyceride (How long the chain is that makes up the fat compound.)
We use C8 + C10 in our products because C8 supports gut health as increases the number of ketones the body produces. C10 turns over the ketones quickly for immediate energy.
The oils are digested directly through the liver, providing the body with immediate energy as opposed to storing it for future use.Read More